Programme Details

The BBA program at Vivek University is a transformational journey designed to develop future business leaders. With a focus on entrepreneurship, innovation, and strategic thinking, this program empowers students with the skills to manage, lead, and inspire in diverse sectors—from finance and marketing to information technology and international business. Whether you're launching a startup or joining a global corporation, the BBA equips you to thrive in the dynamic world of business.

Program Outcomes

• Apply managerial and leadership principles in business decisions.
• Analyze market trends, financial data, and strategies effectively.
• Communicate and collaborate in diverse corporate settings.
• Use digital tools and analytics for business problem-solving.
• Demonstrate ethics and social responsibility in management.
• Plan and execute entrepreneurial or intrapreneurial initiatives.
• Pursue advanced studies in business, law, or public administration.
• Adapt to global business changes through lifelong learning.

Specializations Offered

• Retail and Digital Marketing
• Financial Services
• International Business
• Information Technology
• Entrepreneurship & Family Business

Career Pathways

• Business Analyst
• Marketing Executive
• HR Coordinator
• Financial Associate
• Sales Manager
• Entrepreneur / Start-up Founder
• Project Coordinator
• Management Trainee

Further Education

• MBA / PGDM
• LL.B. or integrated law courses
• Master’s in Business Analytics, International Business, or Economics
• Competitive Exams (CAT, GMAT, UPSC, etc.)