Bachelor of Business Economics – BBE

Programme Details

The BBE / BBE (Hons.) program at Vivek University is a 3-year intellectually stimulating journey that blends economic theory with real-world business strategy. Designed for analytically driven minds, this program equips students to understand market dynamics, policy implications, and economic decision-making that power business and government alike. From financial institutions and multinational corporations to public policy think tanks and startups, the program opens doors to high-impact careers where economic reasoning meets strategic leadership. With a strong foundation in data analysis, business strategy, and applied economics, graduates are prepared to shape decisions that influence markets, policies, and progress. Ideal for students seeking careers in economic research, financial services, data analytics, policy advisory, or those planning to pursue higher studies in economics, business, or public policy.

Program Outcomes

• Analyze economic policies and their impact on business.
• Apply statistical and mathematical tools for business analysis.
• Understand micro and macroeconomic principles.
• Use econometrics to solve real-world business problems.
• Demonstrate awareness of global economic issues.
• Prepare for careers in data analytics, research, and policy.
• Engage in public and corporate sector opportunities.
• Develop a research-oriented and analytical mindset.

Career Pathways

• Economic Analyst
• Policy Researcher
• Market Analyst
• Business Journalist
• Financial Planner
• Research Assistant
• Government Officer (via UPSC, SSC, etc.)

Further Education

• MBE / M.A. in Economics
• MBA / PGDM
• Postgraduate in Data Analytics or Public Policy
• Ph.D. in Economics or Business Policy